hoto Credit: Peter Hellberg

Kevin Harrington 

Chairman of As Seen On TV, Inc., he is widely acknowledged as the pioneer and principal architect of the “infomercial” industry. Over his career Kevin has been involved with over 500 product launches that resulted in sales of over four billion dollars worldwide, and 20 products that reached individual sales of over $100 million. Kevin was also selected to be a shark on the hit ABC Television Show “Shark Tank”, which gives budding entrepreneurs a chance to pitch their ideas and businesses to raise capital.

 
Photo Credit: dimnikolov
 
 

 

Stanley Schwartz 

Stanley has 40-plus years of experience in trade show management and marketing, including The Super Show (1985–2005), Sports Licensing & Tailgate Show (2006–2012; sold to Nielsen Expositions), and the Tennis Industry & Racquetball National Buying Shows (1973–1985; sold to SGMA). 

 

Caleb Sheppard  

Caleb is a managing partner at Rio Creative, a boutique agency in St Louis, MO. His client list includes Anheuser-Busch, Pepsi-Frito, and Ralcorp among many others. He and his team have helped bring major household brands to market as well as helped smaller startups make a place in history. Currently he and his team are building and managing one of the largest digital networks in the country for Anheuser-Busch with over 3,000 locations in the US.

 
Photo Credit: Mitya Ku
 

Brian Hakan

Brian has 30-plus years in the Licensing Industry. His company developed & managed licensing programs for Taco Bell’s Chihuahua campaign, ABC Sports’ Monday Night Football, various sports leagues & others. Formerly, Brian was Chairman of the Board of Directors of LIMA, the International Licensing Merchandisers Association. Before that, he procured & managed programs for an apparel company licensed with MLB, NBA, NFL, Colleges, Snoopy, Looney Tunes, Anheuser-Busch & others. He also owned 13 retail stores & was NIKE’s National Sales Manager.

 

Brian Harrington

Brian Harrington is an entrepreneur who has extensive experience in the Electronic Retailing Marketing Industry and has been involved in dozens of product launches reaching sales of nearly $100 million.

Brian founded TeleStar Products International, Inc., a full-service electronic retailing marketing company, specializing in product development and identifying products strengths/abilities and their suitability for direct response and live shopping. TeleStar currently has dozens of products in-house, where they are working on sales and marketing programs for live shopping channels, direct response television, online, and brick and mortar retail in many different categories including kitchen and food, beauty, jewelry, fitness, personal care, nutrition, weight loss, and more.

 
 
 

Mark Stewart 

Mark has created ad campaigns and publicity materials for dozens of national and international consumer brands, including the NBA, Pizza Hut, Sesame Street, Disney, Denny’s, Whole Foods, Starwood Hotels, Major League Soccer and Dick's Sporting Goods—and also for several Top 100 trade events, including CES and Outdoor Retailer.

 
 
 
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Jeff Hutson  

Founder and CMO of Rio Creative with more than 30 years in the marketing profession, Jeff has extensive experience in art direction, creative direction, concept & program development, event marketing and strategic planning. He spent the early part of his career working for some of the top marketing and promotion agencies in the country — The Zipatoni Company, Contemporary Marketing, and Busch Creative Services, to name a few — developing and managing programs for a wide variety of consumer products clients, including Anheuser-Busch, Inc, Coca-Cola, Earth Grains Baking Co., CBS Network, CBS Sports, Canada Dry, Ralcorp, and Energizer. 

For the past fifteen years at Rio, Jeff has been the overseer of creative strategies and concepts in a range of disciplines from print to video to live events.   He strives to create effective and engaging programs that are always both relevant and original. 

 

Greg Hodson

A 30 year veteran of broadcast production, is currently consulting with businesses who desire digital content products for revenue generating opportunities in their marketing and sales strategies.  He creates, develops and produces digital content; from weekly broadcast programming, traditional commercial spots, to short-form and long-form infomercials.  He initiates, produces, and directs special projects and live event production. He has worked for Network affiliates, major syndicators, Cable Networks, production companies, and has produced scores of independent production projects.

His success is centered on story-telling.  He’s an expert who finds the emotional triggers, the tipping-points, specific benefits that create winning spots, programs, and campaigns. He understands the cluttered landscape and the need to find a breakthrough creative for every project. His experience is unique in that he has the rare talent to manage a project from draft to delivery; from brand-building creative, script, production, post, media buying, data capture, analysis, fulfillment, and if needed, product sourcing.

Greg is a seminar speaker and the author of “Content That Delivers,” a book that helps clients understand the creative process for story-telling through digital content production and has been awarded many Telly Awards for his television writing and directing.

Greg is also a Board of Director for the humanitarian organization, Help The Children.